Privacy Policy

BIHR LLC operates a family of digital products including the Brad in HR brand and its training, membership, and coaching tools. This policy explains what information we collect, how we use it, and the choices you have. It applies to all BIHR LLC websites and applications, including but not limited to bihrllc.com, bradinhr.com, gulfscale.com, tarography.com, the mycoachr: HR Coach mobile app (iOS and Android), the Tarography mobile app (iOS and Android), and the GulfScale mobile app (iOS and Android). If you use any of our services, this policy applies to you.

1. Who We Are

BIHR LLC is a Texas limited liability company. Our mailing address is BIHR LLC, South Padre Island, Texas 78597. You can reach us at hello@bihrllc.com.

For privacy questions or data requests, contact us at hello@bihrllc.com or by mail at the address above. You can also use the product-specific email for a given service (hello@bradinhr.com, hello@tarography.com, noreply@gulfscale.com) and we will route your request.

2. Products Covered by This Policy

This policy governs the following BIHR LLC digital products:

• Brad in HR / bradinhr.com — HR education and membership content
• mycoachr: HR Coach — AI-powered HR coaching mobile application for managers and HR practitioners
• Tarography — AI-powered tarot reading web and mobile application
• GulfScale — tournament management platform for fishing and sporting events
• BIHR LLC corporate site — bihrllc.com

As we launch new BIHR LLC digital products, they will be governed by this policy unless a separate policy is specifically referenced for that product.

3. What We Collect

The specific categories of information we collect vary by product.

Information you give us directly

• Name and email address when you create an account
• Payment information when you purchase a membership, subscription, or in-app product
• Messages you send us through contact forms, email, or support requests
• For mycoachr: coaching notes, documentation entries, and any text you submit to the AI coach
• For Tarography: reading intake answers, journal entries, and any text you submit to the AI reader
• For GulfScale: tournament registration details submitted through our registration forms

Information collected automatically

• Device type, operating system, browser, and application version
• IP address and general location at the country or region level
• How you interact with our websites or apps, including pages viewed, features used, and time spent
• Mobile device identifiers including Apple IDFV and Google Android advertising ID where applicable
• Crash reports and diagnostic information

Information from in-app purchases

• On iOS, Apple processes your payment. We receive confirmation of the transaction and your subscription status, but not your credit card number.
• On Android, Google Play processes your payment with the same limitation.
• On our websites, Stripe processes your payment. We receive confirmation and basic transaction details only.

4. How We Use Your Information

We use your information to:

• Create and manage your account and subscription
• Deliver the content, tools, and AI-powered features you requested
• Process payments and send receipts
• Respond to your messages and support requests
• Send service announcements, policy updates, and (only if you opt in) marketing emails
• Improve our services, fix bugs, and understand how each product is used
• Meet legal obligations

We do not sell your personal information. We do not share your personal information with third parties for their own marketing purposes.

5. Artificial Intelligence Features

mycoachr and Tarography use AI to generate personalized content. When you use an AI feature, we send the text of your input and relevant context to Anthropic PBC, which operates the Claude AI service. Anthropic processes the input and returns a response to the app.

• Anthropic does not train its models on your inputs when we use the commercial API.
• Anthropic retains API interaction data for a limited period to monitor for abuse and then deletes it. Details are at anthropic.com/legal/privacy.
• We do not send Anthropic your full name, email, payment information, or account identifiers. Inputs are limited to what you type plus any role or context you provide.
• The personal content you share in readings, coaching prompts, or journal entries is used solely to generate your response. It is not used for advertising or shared with any third party beyond what is necessary to return your result.

If you do not want your content sent to Anthropic, do not use the AI features. Non-AI features of each app will continue to work normally.

6. Third-Party Service Providers

We use the following providers to operate our services. Each is bound by contract and by its own privacy policy to handle your information responsibly.

• Stripe — payment processing on our websites — stripe.com/privacy
• Apple — in-app payments on iOS, account authentication, app distribution — apple.com/legal/privacy
• Google — in-app payments on Android, app distribution, Google Analytics on our websites — policies.google.com/privacy
• Anthropic — AI-powered coaching and reading responses — anthropic.com/legal/privacy
• MailerLite — email delivery for service and marketing emails — mailerlite.com/legal/privacy-policy
• SiteGround — website and backend hosting — siteground.com/privacy.htm
• Firebase (Google) — real-time tournament data for GulfScale — firebase.google.com/support/privacy
• JotForm — tournament registration form processing for GulfScale — jotform.com/privacy
• Resend — transactional email delivery for GulfScale — resend.com/legal/privacy-policy

We do not sell, rent, or trade your information to third parties for their marketing purposes.

7. Cookies, SDKs, and Tracking Technologies

On our websites, we use cookies to keep you logged in and, on some properties, to measure traffic through Google Analytics. You can disable cookies in your browser, though this may affect how the site works.

In our mobile apps, we use standard mobile SDKs and device identifiers (Apple IDFV and Google Android advertising ID where applicable) to keep you signed in, process purchases, and understand app usage. We do not use mobile identifiers for advertising or cross-app tracking. On iOS, if Apple's App Tracking Transparency framework requires a prompt, we will request your permission before any tracking activity that would require it.

We do not display ads inside our apps or on our websites.

8. Data Retention

We keep your account information for as long as your account is active. If you close your account or request deletion, we delete your personal information within 60 days, with one exception: we retain payment records for seven years as required by IRS regulations.

AI interaction data held by Anthropic is retained by Anthropic according to its API policies and is typically deleted within 30 days.

Crash reports and diagnostic data are retained for up to 12 months.

Tournament registration data for GulfScale is retained for the duration of the tournament season and archived for historical reporting for up to three years.

9. International Data Transfers

BIHR LLC operates from the United States. If you access our services from outside the U.S., your information will be transferred to and processed in the U.S. U.S. privacy laws may differ from those in your country. By using our services, you consent to this transfer.

For users in the European Economic Area, United Kingdom, or Switzerland: we rely on Standard Contractual Clauses or comparable safeguards offered by our service providers where required.

10. Your Privacy Rights

You have the right to:

• Access the personal information we hold about you
• Correct information that is inaccurate
• Request deletion of your account and personal information
• Object to or restrict certain processing
• Receive a copy of your information in a portable format
• Withdraw consent at any time where processing is based on consent
• Opt out of marketing emails using the unsubscribe link in any marketing message

To make a request, email hello@bihrllc.com. We will respond within 30 days.

California residents

You also have the rights described in the California Consumer Privacy Act (CCPA), including the right to know what we collect, the right to delete, the right to correct, and the right not to be discriminated against for exercising your rights. We do not sell personal information and have not done so in the past 12 months.

European residents

You also have the rights described in the General Data Protection Regulation (GDPR). Our lawful bases for processing are contract (to deliver the services you bought), legitimate interest (to improve our products), and consent (for marketing).

11. Children's Privacy

Our services are for adults. We do not knowingly collect personal information from children under 13, or under 16 in the European Economic Area. If we learn that we have collected information from a child, we will delete it. If you believe a child has provided us with information, contact hello@bihrllc.com.

12. Security

We use commercially reasonable safeguards to protect your information, including encryption in transit (HTTPS/TLS) and encrypted database storage. Passwords are hashed and never stored in plain text. Payments are handled entirely by Stripe, Apple, or Google — we never see or store your full card details. No online service is completely secure. If we experience a data breach that affects your personal information, we will notify you as required by law.

13. Changes to This Policy

We may update this policy from time to time. If we make material changes, we will notify you by email or by posting a notice on our websites and in our apps. The effective date at the top of this policy tells you when it was last updated.